Is Disruptive Technology Damaging Business?

Disruptive technology is on the verge of taking over the business world. For those businesses that are not ready for such an impact, could disruptive technology wind up damaging business and consumer relations?

In an article from Disruption Hub, author Laura Cox writes, “There’s a huge divide between businesses that are successfully using tech, and those that simply say they are. This can be confusing for customers, and damaging for businesses, and is in part responsible for the problem with disruption. Could inaccurate use of terms negatively affect innovation, and how have companies used technology to gain a competitive advantage?”.

In the article Cox discusses:

• The positive impact of innovative technology
• Disruptive technology becoming the norm
• The challenges behind using tech to market products

Cox continues, “For the companies that recognise the potential of innovative tech, creating a quality service and rolling it out to customers is a recipe for success. Claiming to offer advanced technology only works in a business’ favour if they can genuinely provide that service, though. As shown by the failure of numerous chatbots, this can be detrimental to the company as well as to the adoption of the tech itself”. Does your business use disruptive and innovative technology as a marketing tool?

To read more, see the full article from Laura Cox in Disruption Hub.